Avoid Turbulence: Drone Photography and Aerial Video Marketing and Compliance Basics

How often are you asked about the relative distance from your listing to another landmark? Are buyers more prepared for serious conversation when offered a view of the location from the sky?

Visual presentation of distance to key amenities is critical for digital real estate buyers. Buyers are relying on online listings to showcase the community the property is in. Buyers in Utah want the dynamic, elevated view of a property that only drone photography and aerial videos can offer.

Let's cover the benefits, best practices, marketing basics, legal considerations, and MLS compliance.

The Rising Trend of Aerial Photography in Real Estate

In recent years, the use of drones in real estate marketing has soared. These unmanned aerial systems (UAS) allow for compelling, high-quality imagery that wasn't possible a few years ago. According to a report by The Drone Life NJ, homes showcased with aerial shots are 68% more likely to sell than those without. This statistic alone underscores the increasing effectiveness of drone photography in capturing buyer interest. With a market that's gradually becoming tech-savvy, particularly among younger buyers, adapting to such trends is beneficial.

The National Association of Realtors (NAR) highlights how drones provide an excellent means to capture a comprehensive view of properties beyond simple ground-level images. Real estate professionals can present a property, including its surrounding neighborhood and landscape, by offering bird' s-eye views and dynamic videos. This approach enhances the visual appeal and gives potential buyers a fuller understanding of their investments.

Benefits of Drone Photography and Aerial Videos for Real Estate Marketing

One key benefit of drone photography is its ability to show properties from unique angles, giving potential buyers a comprehensive view. Traditional photography often struggles to capture the entire scope simultaneously, especially for larger estates or commercial spaces. Drones solve this problem by providing high-quality elevated photography that includes the lot, its unique features., and its surroundings in one frame. Moreover, drones create engaging video content, increasing the production value of property tour videos.

Drones offer a cost-effective alternative to traditional methods like hiring a helicopter. Their flexibility allows real estate agents to highlight specific features that might be missed in standard photos, such as architectural elements or landscaping. For commercial real estate, drones efficiently capture the layout of large industrial parks, shopping centers, or undeveloped land, giving investors essential information at a glance.

Best Practices for Integrating Aerial Content into Real Estate Marketing Strategies

Focus on Quality

In a sea of amateur work, your ability to distinguish your services from competitors is rooted in a successful marketing strategy. Images and videos captured by drones must reflect your professional services' high-quality nature. A drone photographer who checks all the boxes is worth paying a premium. Their air skill and camera skills can significantly enhance marketing materials. A professional drone photographer like Michael will ensure the aerial footage is clear, well-composed, and captures the property's unique features.

Selling Features

A tripod can only go so high. In Utah, with its many sloped streets and multi-story properties, it just makes sense to invest in aerial photography. Our general rule is always to have multiple shots above the midpoint of the home's height. With drone photos, you'll receive even more images from higher altitudes showing the lot, its key features, and the surrounding areas and views.

Marketing Integration

Consistency is key when using aerial content across various real estate marketing channels. Ensure the aerial visuals are integrated seamlessly across websites, social media, and print materials to maintain a cohesive and professional brand image.

Legal and Ethical Considerations for Drone Use in Real Estate

Using drones in real estate marketing offers significant advantages but has important responsibilities. Compliance with legal and ethical standards is imperative for safe operations. According to the National Association of Realtors (NAR), any commercial drone must adhere to FAA regulations, including obtaining a Remote Pilot Certificate, registering the drone, obtaining insurance, and following guidelines. Privacy concerns also arise, as drones can capture footage over private property, potentially infringing on privacy rights.

Operational safety is equally vital in drone usage. Ensuring the drone pilot is certified and experienced can prevent accidents and property damage. Additionally, professionals must be knowledgeable about airspace regulations, as drones cannot operate in restricted areas without special permission. Different Multiple Listing Service (MLS) boards may have specific requirements for aerial operations, making it essential to stay informed about local guidelines.

Utah's Drone Laws

Understanding Utah's drone regulations is essential for real estate professionals aiming to capture aerial property images while ensuring compliance with the law and MLS.

FAA Part 107 Compliance

• Must pass Aeronautical Knowledge Test.
• Obtain a Remote Pilot Certificate for commercial operations.

Drone Registration

• Required for drones over 0.55 lbs.
• Register with the FAA before flying.

State Regulations

• Prohibited: Disturbing livestock with drones (HB 217).
• Law Enforcement Usage: Requires record-keeping and is limited to non-criminal investigations (SB 111).
• Trespass and Privacy: Unauthorized drone use over private property is illegal (76-6-2-206).

Operational Restrictions

• Avoid areas with temporary flight restrictions, especially near wildfires.
• Warrants are needed for use in private areas with an expectation of privacy (SB 196).
• Stay informed and compliant to ensure safe and legal drone operations in Utah.

Embracing Aerial Content in Real Estate Marketing

You don't need to be first to the party, but you do need to show up eventually. Drone photography and aerial videos have greatly contributed to successful real estate marketing strategies by providing valuable aerial views at affordable costs. Adopting this technology for your real estate business is required if you're aiming to retain and increase market share in the digital real estate industry.

Those who adopt today will be industry leaders tomorrow. Are you seeking a trustworthy media partner for your drone photography and aerial video questions? Contact Michael at Summit Media via call, text, or email, or leave a message below.

Call or text: (435) 901-3228

Email: michael@summit.media

Location: Salt Lake City, UT