From Overlooked to In-Demand: Creative Video Content Ideas for Real Estate Agents and Brokers
Video content is your golden ticket to building a standout brand—94% of real estate agents believe video helps them strengthen relationships with clients, making it a must-have tool to generate and nurture leads. With many agents using video marketing, how do you stand out? Focus on quality, strategy, and creativity. Create narratives that resonate with your audience by addressing popular topics—bridge gaps in their thinking. A successful real estate video strategy has a target audience in mind and optimizes videos for 2-3 platforms for the best reach.
"86% of consumers say authenticity is important when deciding what brands they like and support."—Stackla (2019)
Property Tours
Real estate video property tours are a staple of great marketing campaigns. Hiring professional video production teams to produce high-quality property tour videos to help market your listing for sale is crucial for conveying professionalism and expanding the marketplace for that property.
Full-length real estate property tours should not exceed two minutes in length. Break down each full-length video into one or two short-format vertical videos to share on social media. Make sure to link your website, property website, or full-length blog post about the listing in your social media video descriptions.
"Listings with video receive 403% more inquiries than those without."—virtuets.com
Listing Series
Produce a series of medium-length videos (2-5 minutes) that shed light on the home-selling process. Consider each topic as an 800-1,200 word blog post. After you produce the full-length horizontal video, repurpose the content to vertical form and post it on social media with links back to the full-length blog post on your website.
- Prepare Properties for Sale
- Finding the Right Price
- Marketing Strategy
- Showings
- Negotiating Offers
- Inspections
- Appraisals
- Closing
Preparing Properties for Sale may include decluttering, repairs, and staging.
Finding the Right Price may include conducting a thorough competitive market analysis.
Closing may include explaining the intricacies of the final paperwork and considering financial implications.
"85% of buyers and sellers want to work with an agent who uses video."—NAR.Realtor (2018)
Real Estate FAQs
Empower your audience by producing a short series of videos addressing common industry practices. Tailor your content to the client and property types you serve most. Convey the critical role your services play in facilitating positive outcomes. Dive into understanding commissions, outlining essential documents, compliance requirements, and more. Consider videos on the following topics:
- Commissions
- Closing Costs
- Earnest Money Deposit
- Inspection & Appraisal Timelines
- Home Warranties
- Title Insurance
- Pre-Approval vs. Pre-Qualification
- Creative Financing
- HOA Rules & Fees
- Contingencies
Day in the Life
Behind-the-scenes video content humanizes you and helps connect you with your audience authentically and professionally. Sharing glimpses into your daily activities will build rapport with your audience and provide potential insights into the intricacies and challenges of the real estate industry.
Morning Routine and Client Preparation
Start your video with a snapshot of your morning routine—checking emails, reviewing your calendar, preparing documents for meetings, and getting ready to meet clients.
Property Tours and Client Meetings
Film a portion of your day driving to different properties, meeting clients for showings, or hosting open houses.
Negotiations and Paperwork
Capture behind-the-scenes office work, such as drafting contracts, reviewing inspection reports, negotiating with other agents, or following up on offers.
Marketing and Social Media Management
Feature segments where you work on marketing tasks, such as filming promotional videos for new listings, managing your social media accounts, or updating your website with new properties.
Client Consultations and Problem Solving
Include a meeting where you offer advice to clients, whether they’re first—time homebuyers needing guidance or sellers navigating market conditions.
End-of-Day Reflection
Conclude the video by briefly reflecting on your day—what you accomplished, how you helped clients, and your progress on your various tasks.
Neighborhood Spotlights
Go beyond school ratings and share stories from local business owners or long-term residents. Community content like these neighborhood spotlights helps establish your local expertise and community familiarity. Complement talking head content with amenity footage of parks, schools, shopping areas, recreation centers, and entertainment. Throw a spotlight on local hidden gems (or not) like quaint coffee shops and serene walking paths.
Myth-Busting Series
Produce short, punchy videos addressing common misconceptions about selling homes. The videos tackle prevalent myths, such as the necessity of extensive and costly renovations before a property can go to market or the mistaken belief that homes only sell during specific seasons. Instead, give your audience practical advice to help boost their confidence.
Take the Next Step with Summit Media
Carefully crafted, high-production-value video content on relevant themes sets you apart moving forward. Every video you post is an opportunity or a liability. You'll either show off your unique skill set as a strategic step forward or erode your brand with little effort and poor production quality. Everyone says consistency is key, but consistently publishing zero-traction content will drive you insane.
Summit Media offers affordable monthly video retainers and custom media packages in addition to our single-order pricing online. Contact us today to discuss your unique needs, and let's tailor a solution that will help grow your real estate business. Combining our professional tools and media production skillset with your expertise and marketing savvy will create a dynamic business relationship.
Email: michael@summit.media
Phone: (435) 901-3228
Address: Salt Lake City, UT
